Social media is the most valuable marketing tool for a small business or nonprofit. When your business is running on a shoestring budget, it can be very difficult to invest in marketing. The problem is without marketing, your business can’t grow. You have to get the word out there.
That’s where social media platforms like Facebook, Twitter, Instagram, and Pinterest come in. If you know what you’re doing, you can get your message in front of thousands of people for only a few bucks.
Learn How to Use Social Media to Grow Your Kentucky Business
Many small business owners spend hundreds or even thousands of dollars a year advertising in newspapers, magazines, or even in the dreaded yellow pages. It hurts me to see a marketing budget spent so poorly!
I have personally grown multiple brands from zero followers to thousands using only social media. Take for example, Lexington Food Trucks, which has gained over 10,000 Facebook fans in only a few months. And I’ve spent less than $100 of my advertising budget to do it using highly-targeted Facebook ads to grow the brand.
I can teach you how I did it. Learn to use social media to engage your audience in Kentucky and beyond for a fraction of the cost of traditional marketing.
What We’ll Cover
In this one-hour class you will learn about:
- Setting up brand pages vs. personal pages
- Cost-per-click or CPC advertising
- Writing copy
- Selecting and cropping images
- Posting frequency
- Establishing brand consistency
- Building ethos
- Utilizing targeted ad placement via Facebook’s demographic data
- Optimizing posts
- Analytics tracking
How to Enroll
I will give you everything you need to succeed with social media marketing. I use these tools every day and they are an invaluable part of my business marketing strategy.
This is a hands-on class in Lexington where we’ll work together to create your ad campaign. In one hour, you will learn how to use social media to grow your small business. We will focus particularly on Facebook and how to create smart and affordable ads that precisely target your customers. Contact me today to enroll in this class and get started growing your Kentucky business with social media.
You can view our schedule of upcoming classes on our calendar. We keep classes small in order to offer hands-on training. Only five spots per class, so be sure to sign up early.
Kentucky has been my home for 35 years. I love the Bluegrass region and I want to help my fellow Kentucky small business owners succeed. Thanks for reading and I look forward to meeting you.